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COLOR WOW Product Guide

A product line that has something for every hair type? Yes, please!

ColorWOW has been named “the Apple of hair care.” Gail Federici, the CEO and founder has been reshaping the beauty industry and creating amazing products for over 40 years.

Let’s dive into the Color Wow product guide where we talk all about styling, what’s best for each hair type, and how to use it!

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Shampoo & Conditioner

The Color Wow Color Security Shampoo is sulfate-free, paraben-free, silicone-free, cruelty-free, and gluten-free! This shampoo is perfect for all hair types and Color Wow guarantees a 100% clean and completely residue-free wash. Color Wow recommends you use a coin-sized amount on wet hair, lather, and rinse.

This Color Security Conditioner is for fine to normal hair helping with easy detangling and lightweight hydration for fine hair. What’s better than a conditioner that offers heat protection? A conditioner that offers heat protection and is sulfate-free, cruelty-free, paraben-free, and gluten-free. After shampooing take a small amount and apply on the mids and ends, then rinse thoroughly with warm water.

Color Wow also makes a Color Security Conditioner for normal to thick hair. It has all the same bonuses as the fine to normal conditioner just formulated to give you rich moisture without being greasy. Application is also the same, just a small amount on your mids and ends, then rinse thoroughly with warm water.


Dream Filter

The Dream Filter For Picture-Perfect Color detoxes your hair from hard water removing color-distorting minerals in 3 minutes for brighter, shinier, and silkier hair. Apply to dry hair before shampooing, spray evenly to saturate hair thoroughly, wait 1-3 minutes before shampooing, then wash with your preferred shampoo and conditioner. *Do NOT use right after coloring your hair. Wait at least 5-7 shampoos.*

Dream Coat

The Dream Coat Supernatural Spray is the #1 anti-frizz treatment that makes your hair waterproof to stop frizz, even in the worst humidity. When you activate your hair with the heat of your blowdryer and tension from a round brush, Dream Coat forms an invisible, hydrophobic matrix. This won’t weigh your hair down or leave it greasy. After shampooing and conditioning your hair, lightly towel dry, divide your hair into sections, and blow dry with tension to activate. Color Wow says to not apply any other styling products while your hair is wet!

Dream Coat for Curly Hair

A product specifically designed for curly hair? Yes, please! The Dream Coat for Curly Hair is your one-step solution for frizz-free, crunch-free curls. After shampooing and conditioning, lightly towel dry hair, spray liberally section by section, and air dry or blow dry using a diffuser!

Coconut-Infused Leave-In

The Dream Cocktail Coconut-Infused Leave-In will make a difference in your hair after just one blow dry! This product is for hair that is dry, straw-like, and color-treated hair. It’s formulated to replace and mimic the essential lipid layer with a proprietary complex of 18-MEA and coconut oil. After you shampoo and condition, lightly towel-dry your hair, use 3 pumps, and apply one inch below the part and through the ends, then style with heat to activate.

Kale-Infused Leave-In

The Dream Cocktail Kale-Infused Leave-In is clinically proven to strengthen hair by 50% in a single blow dry. It helps reduce breakage, repair split ends and gives you heat protection. This product is formulated with sulfur-rich blue sea kale, Amino Acids, and B Vitamins. It instantly fortifies hair’s internal sulfur bonds for stronger, healthier hair. For application, use after shampooing and conditioning, lightly towel-dry hair, use 2-3 pumps, and apply one inch below the part and through the ends, then style with heat to activate.

Carb-Infused Leave-In

Lastly, the Dream Cocktail Carb-Infused Leave-In transforms thin, fine hair into thicker, fuller hair in one blow dry. This formula is a carb-based formula that bonds to the hair strands with heat, acting like a “filler” and adding mass to every hair strand so even the finest hair looks full and dense. After shampooing and conditioning, lightly towel-dry hair, use 2-3 pumps, and apply starting one inch below the part and through the ends, then style with heat to activate.

Styling Products

One Minute Styling Cream

If your hair gets frizzy, this might just be the product for you! The One-Minute Transformation Styling Cream smoothes, tames, and de-frizzes instantly with its avocado oil and Omega 3-rich formula. This won’t leave your hair waxy or with greasy buildup on your hair. Apply a small amount on dry, frizzy hair and brush through with a flat brush to smooth away frizz and creases in the hair.

Root Thickening and Lift Spray

Raise the Root Thicken and Lift Spray gives you an all-day root and volume lift that never gets sticky or stiff and it offers heat protection. Color Wow formulated this for all hair types with its unique flexible, translucent polymers that create instant volume. You can use it on dry or damp hair, concentrating on the roots, style as desired, and hit with heat for lasting results.

Gloss Finish Serum

Pop and Lock High Gloss Finish combines the conditioning benefits of an oil with the shine power of a serum. This serum helps tame frizz, seals split ends, prevents color fade, and has UV and heat protection. Apply on wet or dry hair with just a few drops, then distribute evenly through mids and ends.

Volumizing Foam

Want that bombshell blowout look? Try the Xtra Large Hair Volumizer that instantly thickens, and gives you volume for days. This formula mimics a raised outer cuticle layer but leaves your hair’s essential cuticle layer smooth, intact, and hydrated. Divide damp hair into sections, apply 2-3 pumps of product to each section from roots to ends, comb through to distribute evenly, and air dry or style with heat.

Texture Spray

Style on Steroids instantly gives you big hair and long-lasting texture without stiffness. Works perfect for all hair types and won’t leave a chalky residue or “glue” your hair strands together when heat styling. When heat styling with a tool spray section by section, and for lots of volume, flip upside down and spray under layers.

Shine Spray

Extra Mist-ical Shine Spray makes your hair sleek, shiny, and instantly healthier looking. This is the first-ever “flower-powered” shine spray, it captures invisible UV light and then converts it into full spectrum light using the light-producing power of Mullein. After styling, apply a light all-over misting for a quick, intense gloss. For deep, rich luminosity, hit your hair with a blow-dryer to give you sine in every strand, or go over with a flat iron!


Time for a new hairspray? Try the Cult Favorite Hairspray, this is a lightweight spray for all-day, flexible, brushable hold. It gives you heat protection, and is non-yellowing for all the blonde babes! Make sure you shake well before you use it, hold the can about 10 inches away from your head, and spray away or spray onto a comb or toothbrush for more precise application!

We love product knowledge, making our clients confident in styling at home makes us so happy! If you’re a hands-on learner book an appointment with one of our stylists, HERE! Or if you’re a visual learner Color Wow makes videos you can watch, HERE!

Learn more about Color Wow, HERE!

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